The Benefits of Back Links from High PR Sites
One of your goals for your site should be to get back links from high Page Rank (PR) site. A high PR site is a web site with a Google ranking of 6 or more. To be a high PR site, a web site must also allow users to create a profile page. There are many of these sites on the web today.
Back Links from High PR Sites
Back links from one of these profile pages that point to your landing page are actually put there by you, making them among the easiest of back links to have. Because of the relative ease of having these high quality back links, there is really no reason to not have them, and every reason to have them.
Reason 1: Search Engine Optimization.
High quality, one way back links from high PR sites are among the most important criteria for a high search engine ranking. A high search engine ranking has many benefits.
- New customers trust highly ranked businesses more
- Increased visibility across the Internet
- The higher a site is ranked, the more people click on the link
- Increased clickthroughs lead to higher sales
Reason 2: Professionalism
Customers today expect their businesses to have some measure of web presence, and though they may not say directly that a profile page on a high PR site puts them at ease, that feeling will definitely come through in their behavior online.
To the end user, having a back link on a high PR site increases a business’ perceived professionalism.
Many customers would rather go to a Facebook page than an actual landing site, which has prompted many businesses to add e-commerce capabilities to their PR profile pages, or shortcut the sales process through the PR site with a back link.
Reason 3: Added Visibility
Many people will find your business not through the search engines, but through the profile page on a high PR site.
Back Links from Social Media
Social media is fast becoming the new word of mouth. Facebook alone accounts for a full one quarter of clicks that were performed last year by Internet users in the United States, and this figure is not looking to fall off anytime soon.
Adding a back link to a high PR profile page gives users a tunnel right to your landing page. It has been shown that unique content on the PR page combined with a back link to a landing page increases the clickthrough rate substantially.
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